Fishing - Lures & Baits
Shimano ArmaJoint 190SF
$49.99
Shimano engineered the ARMAJOINT 190SF to solve the challenges of casting a big swimbait in search of trophy fish. Proprietary ARMABOOST technology significantly reduces unnecessary air resistance.
Shimano World Diver 99SP
$22.99
The World Diver suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's innovative FLASH BOOST...
Shimano Bt Bait 99F
$22.99
The BT BAIT is a double-jointed finesse swimbait equipped with SCALE BOOST and an elastomer tail for incredibly lifelike action and appearence. Arriving from its proving grounds in Japan, the...
Chatterbait CrossEyeZ
$11.99
Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man’s CrossEyeZ jig series. A custom 5/0 O’Shaughnessy hook bolsters...
Bass Assassin - SW Sea Shad 4"
$7.99
4" Saltwater Sea Shad Color Saltwater Assassin has been the leader in saltwater soft plastics for over 20 years. With our many styles and hundreds of colors, there is sure...
River2Sea Whopper Plopper
$14.99
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles...
Gambler Popping Frog
$9.99
A true game-changer in the world of topwater popping frogs, the Gambler Popping Frog is crafted with precision to instinctively trigger those giant bass into exploding on the surface. The...
Yamamoto Senko 5" Baits
$8.99
The Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features...
Shimano Gravitator 220SS Swimbait / Sexy Shad
$59.99
A true glutton for punishment, the legacy of the versatile Saragosa SW continues with enhanced capabilities and features to dominate the saltwater realm. The Saragosa SW now features Infinity Drive...
Shimano Gravitator 220SS Swimbait / G Shad
$59.99
A true glutton for punishment, the legacy of the versatile Saragosa SW continues with enhanced capabilities and features to dominate the saltwater realm. The Saragosa SW now features Infinity Drive...
Shimano Gravitator 220SS Swimbait / Golden Shiner
$59.99
A true glutton for punishment, the legacy of the versatile Saragosa SW continues with enhanced capabilities and features to dominate the saltwater realm. The Saragosa SW now features Infinity Drive...
Gambler EZ Swimmer
$5.99
The EZ Swimmer is the little brother to the Big EZ. Measuring 4.25" long it has an excellent profile in the water. The segmented tail provides plenty of swimming action....
NLBN Jig Box
$14.99
Organize your jig-heads and baits to best suit your needs. Load it up with jig-heads to organize your collection, or throw some pre-rigged baits and boxes for an On-the-Go system.
NLBN Paddle Tail 5"
$9.99
These baits are hand poured, giving them realistic color blends. Its tight wiggling action and wide body profile gives a unique profile, imitating a variety of baitfish often seen throughout...
NLBN Paddle Tail 3"
$7.99
These baits are hand poured, giving them realistic color blends. Its tight wiggling action and wide body profile gives a unique profile, imitating a variety of baitfish often seen throughout...
NLBN K-Tail Swimbait
$11.99
NLBN-No Live Bait Needed-challenged the popular opinion regarding "what is a swimbait". They sought out a lure effective in both salt and fresh water; a swimbait that could be fished...
NLBN Mini Mullet
$9.99
Ultra realistic mini bait imitator such as mullet, rain fish, spearing. This top water/sub surface bait can skip, jump, wake, dart or spook on demand.
Zoom Super Salt Super Flukes
$6.99
The Zoom Salty Super Fluke plastic baits. These fluke plastic baits are realistic and soft to the touch. These baits feature a deep belly allowing for darting, gliding, and knuckleball...
Gambler Big EZ - 5"
$5.99
The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The segmented tail provides plenty of...
Z Man Scented Jerk Shadz
$7.99
A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk ShadZ™ can be rigged weightless to achieve a slow, flutter presentation, or...
Z Man Scented Paddlerz 4'' Slam Shady 5pk
$4.99
A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead...
Z Man Razor ShadZ 4.5" 4pk
$5.99
The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig...
Umpqua Crystal Dragon Damsel Fly Lure WG - Blue
$10.00
Perhaps the most realistic dragonfly pattern tied. Beautiful blue color perfectly replicating the most beautiful of the Dragonflies. Tied with bucktail for floatation, googly doll eyes, wings of crystal flash...
Bass Assassin - Saltwater Elite Shiner/Electric Shad
$4.99
#ESSW51449 4" Saltwater Elite Shiner Color: Electric Shad Here is another great addition to the Bass Assassin Swim Bait collection. The Bass Assassin Elite Shiner Swim Bait is the...
Bass Assassin - Saltwater Shad/Meat Hook
$5.99
#SWA29338 5" Saltwater Shad Color: Meat Hook The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become...
Bass Assassin - Saltwater Shad/Green Moon
$5.99
#SWA29435 5" Saltwater Shad Color: Green Moon The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become...
Bang Fat Job Stick Bait Plastic Worm Red Shad
$6.00
BANG Fat Job Lures are brand new from Bass Assassin! Stick Bait in the 5.25" format. A favorite worm style of the pro tour. Fish unweighted, wacky, or Carolina rig....
Bang Ding Dong/Blue Shadow
$4.50
#DDW57477 6" Bang Lures Ding Dong Color: Blue Shadow Brand New BANG Lures. The 6" Ding Dong have our Combo BANG scent and our liquid salt infused in them,...
Bass Assassin - Saltwater Shad/New Penny
$5.99
#SWA29377 5" Saltwater Shad Color: New Penny The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become...
Bass Assassin - Saltwater Elite Shiner/Bluegill Flash
$4.99
#ESSW51461 4" Saltwater Elite Shiner Color: Bluegill Flash Here is another great addition to the Bass Assassin Swim Bait collection. The Bass Assassin Elite Shiner Swim Bait is the...
Bass Assassin - Saltwater Elite Shiner/Silver Flash Minnow
$4.99
#ESSW51423 4" Saltwater Elite Shiner Color: Silver Flash Minnow Here is another great addition to the Bass Assassin Swim Bait collection. The Bass Assassin Elite Shiner Swim Bait is...
Bass Assassin - Saltwater Shad/Green Moon
$5.99
#SWA29329 5" Saltwater Shad Color: Green Moon The Shad Assassin has proven to be as deadly in saltwater as it is in freshwater. The Saltwater Shad Assassin has become one...
Bass Assassin - Saltwater Sea Shad/Golden Bream
$5.99
#SSA25425 4" Saltwater Sea Shad Color: Golden Bream Saltwater Assassin has been the leader in saltwater soft plastics for over 20 years. With our many styles and hundreds of...
Bass Assassin - Saltwater Sea Shad/Natural Glow
$5.99
#SSA25509 4" Saltwater Sea Shad Color: Natural Glow Saltwater Assassin has been the leader in saltwater soft plastics for over 20 years. With our many styles and hundreds of...